Claymation

Clay animation or claymation is one of many forms of stop motion animation. Each animated piece, either character or background, is "deformable" usually clay. Shooting a 30-minute movie requires making approximately 21,600 stops to change the figures for the frames; a full-length (90-minute) movie, 64,800—and possibly many more if some parts were shot with "singles" or "ones" (one frame exposed for each shot) (Wikipedia, 2014).

Benefits;

Fun

Motivating

Interesting

Modern

3D

If it can be imagined it can be made, anything is possible

Audience can relate more to the characters

Negatives;

Time consuming, creating characters

Highly sensitive process (slightest accidental indents on clay can ruin the process)

Cost- claymation is not necessarily an expensive process as the oil based clay is re useable and relatively cheap in comparison to other animation methods